Since 2019, we've been delivering safe, transparent, and enjoyable betting experiences for sports fans across Bangladesh. Our goal is simple — every user should be able to play comfortably and with confidence.
K44 4 started with a simple question — why should people in Bangladesh struggle with international platforms in English? Why wait hours for a payment to go through? Why should getting support in your own language be so hard?
These were the questions that drove us to launch in 2019. Since then, we've worked without pause — improving the platform, simplifying payments, and most importantly, earning the trust of our users.
k44 4 Today, this is more than just a betting site. It's a community for millions of sports fans across Bangladesh — a place where people enjoy matches together, share the thrill of winning, and bet in a safe environment every day.
Three core principles guide every decision we make
Our mission is to bring a world-class, fully Bangla-operated betting platform to every sports fan in Bangladesh. We believe technology should never be a language barrier.
To build a platform where users can bet with confidence and receive fair rewards for their wins — through transparent odds, fast payments, and genuine customer support.
Honesty, transparency, and responsibility are at the core of who we are. Earning our users' trust matters more to us than any business metric.
6 reasons our users love us most
K44 4's entire platform is built with mobile users in mind. The Android and iOS apps are individually optimized to run smoothly on any device — even on smaller screens, navigation stays effortless.
No waiting when you win. Payouts to Mobile Pay, Nagad, and Rocket typically arrive within 5 minutes. Bank transfers are completed within 24 hours.
Our odds for cricket, football, and tennis are among the best in the market. Live betting odds update in real time, so you always get fair value.
Your personal and financial data is protected with the highest level of encryption. Two-factor authentication (2FA) and SSL certificates are always active. No data is ever shared with third parties.
From welcome bonuses for new members to regular reload offers, cashback, and jackpots — there's always something new every month. Bonus terms are straightforward and transparent.
Our customer service team is based in Bangladesh and works in Bangla. No language barriers, no confusion. Just clear, straightforward support that gets to the point.
K44 4 has grown from humble beginnings to where it stands today, one step at a time. Every milestone is a reflection of the trust and support of our users.
K44 4 launched with just 5 sports categories and limited payment options. Within the first month, 10,000 registrations had already come in.
The Android app launched and hit 50,000 downloads in its first week alone. Mobile betting became the primary platform for 70% of users.
Direct integration with Mobile Pay and Nagad launched. Payment processing time dropped from 30 minutes to just 5.
Live match streaming and betting on the same screen became a reality. Membership surpassed 200,000.
Daily, weekly, and mega jackpots launched. The first mega jackpot winner took home ৳3,800,000.
K44 4 has become one of Bangladesh's leading online betting platforms. New iOS app and payment features now live.
K44 4 is more than a business. It's a responsible community where every decision is made with the user's best interest at heart.
We believe lasting relationships are built on honesty — not just competitive odds or big bonuses.
How odds are set, what bonus terms apply, how long withdrawals take — we're always upfront about all of it. No hidden charges, no surprises.
We follow the highest industry standards to protect your financial information, personal data, and transaction security.
We believe betting should be a form of entertainment, not addiction. That's why the app includes budget limit settings and a self-exclusion feature.
Our tech team ships new features, squashes bugs, and turns user feedback into real improvements every month. Your input actually makes a difference.
Our team is made up of experienced professionals from a range of fields
12 years of fintech experience. Deep expertise in Bangladesh's digital payments ecosystem.
8 years of experience in mobile app development. Proficient in both Android and iOS platforms.
10 years of experience in Mobile Pay and mobile banking. Committed to fast, secure transactions.
Leads a support team of 500+ members. The driving force behind 24/7 Bangla-language service.
Many people approach online betting with a degree of doubt. Will I actually get my money back? Can this platform really be trusted? These are fair questions, and k44 4 believes every platform has a responsibility to answer that question.
We've followed one principle from the very beginning — we do what we say. Bonus terms are written in plain language, withdrawal timelines are actually honored, and when something goes wrong, we own it and fix it. This culture has been built gradually, through hard work and user feedback.
k44 4-'s tech team is entirely local. They understand Bangladesh's network conditions, know the limitations of mobile data, and have optimized both the app and website accordingly. Whether you're in the tea gardens of Sylhet, the port areas of Chittagong, a village in Rangpur, or the outskirts of Dhaka — the experience is equally smooth.
Our payment system is something we're genuinely proud of. Direct integration with Mobile Pay, Nagad, and Rocket means deposits and withdrawals are nearly instant. Bank transfers don't take long either. Our payments team works around the clock to make sure that speed never slips.
Responsible Gaming k44 4Our position is clear. We want people to play for fun, not out of compulsion. That's why the app lets you set daily and weekly spending limits — and if you need a break, you can temporarily suspend your account for a set period. We actively encourage users to make use of these tools.
Our customer support team is based in Bangladesh and works entirely in Bangla. It may sound like a small thing — but when you have a payment issue or a question about a bet result, being able to talk it through in your own language makes all the difference.
Looking Ahead k44 4The plans ahead are even bigger — new sports categories, virtual games, and more payment options are on the way. But no matter how large we grow, one principle stays constant: our users will always have the best experience, and their trust will never be taken for granted.
Join a community of over 500,000 members. Registration is completely free and takes just 2 minutes.
For 18+ only. Please play responsibly.